7 Brew vs Dutch Bros (2026): Price & Size Comparison

Last updated: October 10, 2026

Two drive-thru names come up in nearly every coffee run debate: 7 Brew and Dutch Bros. Both built loyal followings on friendly crews, fearless customisation, and drinks you cannot get anywhere else. If both have stads near you, the decision comes down to price, sizes, and which drinks you like best. Here is a fair, fact-based comparison, current as of October 10, 2026.

Cup sizes and cost per ounce

7 Brew keeps it simple: Small is 16oz, Medium is 24oz, and Large is 32oz — hot, iced, or chilled. Dutch Bros mediums shift with temperature: 24oz iced but only 16oz hot.

A 7 Brew medium usually costs $4.50–$5.50 depending on the drink and the stand, or roughly 19–23 cents per ounce. Reported price-guide averages put a Dutch Bros medium at about $4.95 — competitive iced, but the 16oz hot medium works out near 31 cents per ounce. Iced drinkers pay almost the same either way; hot drinkers get more cup at 7 Brew.

Energy drinks: 7 Energy vs Dutch Bros Rebel

Both chains run proprietary energy lines. 7 Energy is 7 Brew’s house energy drink, customisable with any stand flavour — including a sugar-free base. Dutch Bros counters with Rebel, its private-label energy drink and one of its best sellers.

Taste decides this one: Rebels lean sweet and candy-like, while 7 Energy tastes a touch cleaner. Browse our 7 Brew energy drinks guide for flavour

7 Energy vs Rebel: caffeine at a glance

Secret menus

Both chains thrive on secret menus built by customers and crews — see our secret menu page for 7 Brew’s community favourites. The ordering rule is the same at both: order by recipe, not just by name, so the crew builds it exactly how you like it.

Rewards and apps

Both brands reward you through their apps — check in at the stand and earn credit toward free drinks. 7 Brew’s programme is tied to your phone number; see our rewards page for details. Neither charges a fee, so join whichever you visit most.

Locations footprint

7 Brew is expanding fast: 901 stands across 38 states, announced September 29, 2026. Dutch Bros, the publicly traded rival, runs ~1,200 shops (Q2 2026, per Restaurant Dive) — historically Western but pushing east. This one is decided by your postcode: readers in Fayetteville and Rogers, Arkansas have both nearby, while much of the Southeast is 7 Brew country.

Ordering experience

The biggest real difference is vibe. 7 Brew’s two-lane drive-thru stands are built for speed — you order and pay without leaving the queue. Dutch Bros leans on walk-up windows and famously chatty crews. Both customise everything, so first-timers should know their size, flavour combination, and milk choice before reaching the window.

The verdict

For iced drinks and energy drinks, price and quality are close enough that taste decides. 7 Brew wins on hot sizes — a 24oz medium whatever the temperature. Dutch Bros wins on familiarity if you grew up with it out West. Try a medium iced coffee at each and let your taste buds vote; our 7 Brew prices guide has the full cost breakdown.

FAQs

Is 7 Brew cheaper than Dutch Bros?

They are close. A 7 Brew medium (24oz) runs $4.50–$5.50; reported averages put a Dutch Bros medium at roughly $4.95. Iced drinkers pay nearly the same per ounce, while hot drinkers get more for their money at 7 Brew.

What size is a medium at Dutch Bros?

24oz iced, but only 16oz hot. Every 7 Brew medium is 24oz regardless of temperature.

Is 7 Energy the same as Dutch Bros Rebel?

No — they are rival house energy drinks. Rebels skew sweeter; 7 Energy also comes in a sugar-free base.

Which has more locations?

Similar scale: 7 Brew announced 901 stands in 38 states on September 29, 2026; Dutch Bros runs ~1,200 shops (Q2 2026, per Restaurant Dive) with a Western-heavy footprint.

Are 7 Brew and Dutch Bros the same company?

No — they’re independent rivals. 7 Brew is a privately held drive-thru chain founded in Rogers, Arkansas, while Dutch Bros is a publicly traded company (NYSE: BROS) founded in Grants Pass, Oregon. They’re often compared because both run drive-thru coffee stands with secret menus and loyalty apps, but they share no ownership.